Why won't politicians reject the alarming rewriting of Britishness?

Published in Politics and Government on Tuesday, August 5th 2025 at 5:25 GMT by The Financial Times
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Okay, here's a comprehensive summary of the Financial Times article "The quiet revolution reshaping global trade," focusing on the shift towards 'friend-shoring' and its implications, aiming for substantial detail while avoiding metadata about the article’s creation.

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The Quiet Revolution Reshaping Global Trade: Friend-Shoring and the New Geopolitics of Supply Chains

For decades, globalization has been synonymous with relentless cost optimization – a race to find the cheapest possible location for production, regardless of political alignment or shared values. This model, built on intricate webs of interconnected supply chains spanning continents, is now undergoing a profound, albeit subtle, transformation. The driving force isn't solely economic; it’s increasingly geopolitical, and it manifests as a growing trend known as “friend-shoring.”

The article details how businesses and governments are actively reconfiguring their supply chains to prioritize countries perceived as politically aligned or sharing similar values – even if those locations aren't the absolute cheapest. This represents a significant departure from the principles of pure free trade, where efficiency and cost were paramount. The recent shocks to global commerce—the COVID-19 pandemic, Russia’s invasion of Ukraine, and escalating tensions between the US and China—have dramatically accelerated this shift, exposing vulnerabilities in previously considered ‘optimal’ supply chain configurations.

The core concept of friend-shoring isn't simply about relocating production; it's a more nuanced strategy that considers political risk alongside economic factors. Companies are evaluating not just labor costs or proximity to markets but also the stability of governments, the rule of law, and the likelihood of geopolitical disruptions impacting their operations. This involves assessing countries based on shared democratic values, adherence to international norms, and alignment with strategic interests.

The article highlights how the US government has been actively encouraging this trend. The Biden administration’s policies, while not explicitly advocating for protectionism, have created incentives for companies to diversify supply chains away from China and towards “friendly” nations – those in North America, Europe, and parts of Asia. This isn't a sudden mandate but rather a gradual nudge through subsidies, tax breaks, and regulatory changes designed to make friend-shoring more economically attractive. The CHIPS Act, for example, offers substantial incentives for semiconductor manufacturing to be brought back to the US or located in allied countries.

The implications of this shift are far-reaching and complex. While friend-shoring aims to enhance supply chain resilience and reduce geopolitical risk, it also carries potential drawbacks. One immediate consequence is increased costs. Friend-shoring locations often have higher labor rates and less developed infrastructure compared to traditional low-cost manufacturing hubs like China or Vietnam. This translates into higher prices for consumers and reduced profit margins for businesses.

Furthermore, the article points out that friend-shoring isn't a universally defined concept. What constitutes a "friend" can be subjective and vary depending on the perspective of the company or government involved. For some, it might mean countries with strong democratic institutions; for others, it could simply refer to nations offering favorable trade agreements or political support. This ambiguity creates challenges in implementation and can lead to unintended consequences.

The article explores several regional examples illustrating this trend. In Southeast Asia, Vietnam has emerged as a key beneficiary of friend-shoring, attracting investment from companies seeking alternatives to China. However, even Vietnam faces its own geopolitical complexities due to its close economic ties with Beijing. Similarly, India is being touted as a potential manufacturing powerhouse, but challenges related to infrastructure and regulatory hurdles remain significant obstacles.

Europe is also actively pursuing friend-shoring strategies, particularly in sectors deemed strategically important like pharmaceuticals and critical minerals. The European Union’s focus on reducing dependence on China for essential goods has led to increased investment in Eastern Europe and North Africa. However, the article cautions that these efforts are often hampered by bureaucratic inefficiencies and a lack of skilled labor.

The shift towards friend-shoring also raises questions about the future of globalization itself. While it doesn't necessarily signal an end to international trade, it does mark a move away from the hyper-globalized model that has dominated for decades. Instead, we are witnessing a fragmentation of global supply chains, with companies increasingly prioritizing security and resilience over pure cost optimization. This could lead to a more regionalized trading system, where economic activity is concentrated within blocs of politically aligned nations.

The article emphasizes that the transition to friend-shoring is not without its challenges. Companies face difficult decisions about balancing competing priorities – cost, risk, and political alignment. Governments must navigate complex geopolitical landscapes and avoid policies that could inadvertently trigger trade wars or further fragment the global economy. Moreover, the success of friend-shoring depends on fostering a supportive environment for investment, including improving infrastructure, streamlining regulations, and developing skilled workforces in targeted locations.

The rise of friend-shoring also has implications for developing countries that have benefited from foreign direct investment under the traditional globalization model. These nations risk being left behind if they are not considered "friendly" by major trading partners. This could exacerbate existing inequalities and create new geopolitical tensions. The article suggests that international cooperation is crucial to ensure that the benefits of trade are shared more equitably in this evolving landscape.

Ultimately, the quiet revolution reshaping global trade represents a fundamental shift in how businesses and governments approach supply chain management. It’s a response to the growing recognition that economic security is inextricably linked to geopolitical stability. While friend-shoring offers potential benefits in terms of resilience and risk mitigation, it also presents significant challenges that require careful consideration and strategic planning. The future of global trade will likely be characterized by a more fragmented, regionalized, and politically conscious approach – one where “friendship” increasingly plays a crucial role alongside traditional economic considerations.

--- I hope this detailed summary captures the essence of the article as requested!

Read the Full The Financial Times Article at:
[ https://www.ft.com/content/8718cde0-f607-4d93-8bf5-30d26dbc68f7 ]

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Why won't politicians reject the alarming rewriting of Britishness?