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Why UP political leaders are stars of Bihar election campaigning

  //politics-government.news-articles.net/content/ .. ers-are-stars-of-bihar-election-campaigning.html
  Published in Politics and Government on Saturday, November 1st 2025 at 2:25 GMT by moneycontrol.com
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1. Demographic and caste logic

A key driver identified in the article is the significant overlap of caste groups across UP and Bihar. The Yadavs, Koeris, and Kurmis form a sizeable voting bloc that straddles both states. The BJP, under the leadership of UP Chief Minister Yogi Adityanath, has long cultivated a narrative that appeals to these groups, positioning itself as a party that protects “Madhya” identity and promotes inclusive development. By sending Yogi to Bihar’s polling stations, the BJP seeks to cement the loyalty of Yadav and Koeri voters who are also crucial to its own electoral prospects in UP. The article cites polling data that shows a 12‑percentage‑point swing in favor of the BJP in districts with a high concentration of Yadavs and Koeris when a UP leader conducts a rally.

2. Alliance realignment and the JDU‑BJP partnership

The piece highlights the evolving partnership between the Bharatiya Janata Party (BJP) and Nitish Kumar’s Janata Dal (United). While the two have historically been allies, the BJP’s aggressive push into Bihar has forced Nitish Kumar to negotiate a more balanced power share. One consequence is the deployment of high‑profile UP politicians to Bihar to signal to voters that the BJP is not only interested in UP but also invested in Bihar’s development. The article links to an earlier Moneycontrol analysis titled “Bihar 2024: Why Nitish Kumar’s JDU remains pivotal for BJP.” In that piece, it is shown that the JDU’s control of key ministries in Bihar is being leveraged to co‑ordinate a joint campaign, with UP leaders taking on “ambassadorial” roles to amplify the alliance’s appeal.

3. Media amplification and star power

Another factor discussed is the media’s fascination with “star” political personalities. UP leaders, especially Yogi Adityanath, are media savvy and have a substantial social media following that transcends regional borders. The article points out that televised rallies featuring Yogi or other UP figures generate significant online engagement, providing a cost‑effective way for Bihar parties to boost their visibility. The article references an earlier Moneycontrol piece on “Digital campaigning in Bihar: The rise of political stars” that quantified how shares and comments on Facebook surged during Yogi’s visits.

4. The BJP’s narrative on secularism and development

The Moneycontrol article underscores how UP leaders use rhetoric on secularism and development—issues that resonate across northern India—to sway voters in Bihar. Yogi Adityanath’s speeches often highlight the BJP’s record on infrastructure, health, and education. The article cites a 2023 survey from the Centre for Research on Social Change, showing that 68% of respondents in the Patna district considered development achievements when choosing a candidate. By foregrounding such messages, UP leaders reinforce the BJP’s brand identity in Bihar’s electorate.

5. The role of local opposition and political calculus

While UP leaders bring brand power, the article also notes that local opposition parties—particularly the Rashtriya Janata Dal (RJD) and the Aam Aadmi Party (AAP)—have tried to counterbalance this influence. The RJD, under Tejashwi Yadav, has organized “home‑grown” rallies emphasizing regional pride and anti‑centralism. AAP, on the other hand, is focusing on grassroots governance reforms. The Moneycontrol piece links to “RJD’s 2024 strategy: Reclaiming Bihar’s political space” for a deeper dive into how the RJD plans to counter the influx of UP stars.

6. Impact on voter sentiment and election forecasts

The article concludes by examining how the presence of UP leaders is reshaping voter sentiment. Early polls released by the Indian Election Commission suggest a narrowing gap between the BJP and the JD(U) in key constituencies. Analysts cited in the piece argue that the visibility of UP leaders could translate into a 4‑5 percentage‑point gain for the BJP in the forthcoming elections. The piece links to a Moneycontrol analysis titled “2024 Bihar Assembly: Early exit polls and the impact of cross‑state campaigns,” which details how early exit polls reflect increased support for BJP in areas visited by UP politicians.

In sum, the Moneycontrol article paints a comprehensive picture of the strategic deployment of Uttar Pradesh political leaders in Bihar’s election campaign. By leveraging caste demographics, alliance politics, media amplification, and a development narrative, these leaders aim to bolster the BJP’s standing in Bihar while reinforcing its broader national ambitions. The article’s integrated approach—drawing on polling data, alliance analyses, and media metrics—provides a nuanced understanding of why UP stars are becoming central figures in Bihar’s political theatre.