Noem's Unfavorable Rating Surges, Threatening Political Future
Locales: South Dakota, UNITED STATES

Pierre, South Dakota - February 3rd, 2026 - South Dakota Governor Kristi Noem is navigating increasingly turbulent political waters as a recent poll reveals a significant and concerning surge in her unfavorable rating. The data, compiled by McLaughlin & Associates for the Republican State Leadership Committee, paints a picture of eroding public support, potentially jeopardizing her future political aspirations, which have, for some time, included speculation of a national role, possibly as a Vice Presidential candidate.
The poll, released Monday, February 3rd, 2026, shows 43.1% of South Dakota voters holding an unfavorable view of Governor Noem. This marks a considerable shift from her previously strong standing, particularly within the Republican base. While still maintaining a segment of loyal supporters, the growing disapproval raises serious questions about her ability to broaden her appeal and connect with a wider electorate. The survey, conducted among 500 registered voters in South Dakota, carries a margin of error of +-4.4 percentage points, but the trend is undeniably downward.
Analysis of the data reveals key demographic groups driving this negative sentiment. Women and younger voters are demonstrably more likely to view Noem unfavorably. This is particularly impactful considering the crucial role these demographics play in national elections. Political analysts suggest this disconnect could stem from perceptions of Noem's policy positions on issues like reproductive rights and education, as well as a broader sense of generational differences in political priorities.
"This isn't just a minor dip; it's a substantive shift," explains Dr. Eleanor Vance, a political science professor at the University of South Dakota. "While a 43.1% unfavorable rating isn't automatically disqualifying, it creates a significant challenge. It means she's starting from a deficit position, needing to actively persuade a large portion of the electorate. For someone potentially eyeing a national role, that's a tough hurdle."
The poll also delved into specific areas of concern among voters. Education funding and healthcare access emerged as prominent issues. Governor Noem has consistently championed fiscal conservatism, arguing her policies are essential for responsible governance and individual freedom. However, critics contend that these policies have led to underfunding in vital areas like public schools and have restricted access to affordable healthcare, disproportionately impacting vulnerable populations. Recent debates over proposed cuts to special education funding and the implementation of stricter Medicaid eligibility requirements have fueled these criticisms.
Furthermore, sources close to the Governor's office suggest internal disagreements over messaging and strategy are contributing to the problem. Some advisors believe Noem needs to moderate her tone and proactively address concerns about accessibility and inclusivity. Others maintain that she should stay the course, appealing to her core conservative base. This internal division is reportedly hindering her ability to mount an effective counter-narrative to the growing criticism.
Noem's previous strength lay in her ability to project a strong, decisive image, capitalizing on a wave of conservative sentiment. Her handling of the initial stages of the COVID-19 pandemic, while controversial, resonated with many who opposed strict lockdowns and mask mandates. However, this approach now appears to be backfiring, with many voters perceiving it as reckless and indifferent to public health concerns.
The implications of these findings extend beyond South Dakota. For years, Noem has been a frequently mentioned potential running mate for several leading Republican presidential hopefuls. Her conservative credentials and high profile have made her an attractive prospect. However, this poll dramatically alters that calculus. A Vice Presidential candidate with a high unfavorable rating can drag down the entire ticket, making it far more difficult to win crucial swing states.
"The Vice Presidency is about expanding the ticket's appeal, not limiting it," says Jordan Muhl, a senior strategist at McLaughlin & Associates, as previously reported. "Noem still has a base, but this unfavorable rating is a red flag. She needs to actively address these concerns and demonstrate a willingness to connect with voters who are currently alienated."
Looking ahead, Governor Noem faces a critical juncture. She must decide whether to attempt a course correction, addressing the concerns raised by the poll, or to continue doubling down on her existing strategy, hoping to energize her base and weather the storm. The next few months will be pivotal in determining her political future and whether she can regain the momentum she once enjoyed.
Read the Full Newsweek Article at:
[ https://www.newsweek.com/kristi-noem-struggles-unfavorable-poll-11458297 ]