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Raventh's 'Messi' Strategy: Incremental Wins Over Bold Promises

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  Published in Politics and Government on Sunday, December 7th 2025 at 10:33 GMT by ThePrint

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The “Messi” Tactics of Delhi’s BJP Politician and the Quiet Neglect of Women’s Promises

The Print’s latest piece, “Raventh’s Messi approach to politics: a BJP poll promise to Delhi women quietly put on back‑burner,” offers a penetrating look at how a senior BJP figure is shaping electoral strategy in the capital, while simultaneously sidelining a suite of welfare pledges aimed at women. The article interweaves political analysis, on‑the‑ground anecdotes, and archival data from the party’s own documentation to paint a picture of a calculated, if unsettling, approach to campaigning.

1. The “Messi” Analogy – Precision, Pace, and the Art of the Long Game

The author opens by comparing the titular politician, Raventh (a moniker that has become shorthand for the Delhi BJP’s right‑wing stalwart, Mr. Ravi Kumar Saini), to Lionel Messi. The comparison is not about flamboyant skill, but about a strategy that prioritises subtle, cumulative gains over flashy, short‑term gestures. Much like Messi’s famed dribbling – which involves precise footwork, quick vision, and an ability to anticipate opposition moves – Raventh is described as focusing on incremental policy wins, “small ball” victories that accumulate over the election cycle.

The article points to Raventh’s penchant for “policy micro‑adjustments” that are visible to voters but largely invisible in the broader media narrative. For instance, a modest expansion of a local women’s shelter in West Delhi is framed in local rallies as a “step toward safety for all families.” Yet the same initiative is barely mentioned on the party’s national website or in televised debates. By keeping such policy moves low‑profile, Raventh maintains a clean public image while quietly amassing a list of unchallenged achievements that he can point to later.

A useful link in the article leads to a BJP press release that outlines its “Women Empowerment” agenda, which includes a 15‑percent quota for women in local bodies, free menstrual hygiene kits, and a scholarship program for girls pursuing STEM fields. The Print notes that these promises were highlighted in the party’s 2024 campaign literature, but offers no evidence that they were implemented during the prior assembly term. The link to the “Delhi Legislative Assembly Records” confirms that none of the proposals were formally tabled, much to the disappointment of activists.

2. The Quiet Back‑Burner of Women’s Welfare

The second half of the piece pivots to the stark reality that the BJP’s pledges to women in Delhi are largely “quietly put on backburner.” The article provides a series of anecdotal interviews with Delhi women who, despite frequent claims at rallies, have seen little benefit from the promised policies.

One woman, 34‑year‑old Seema Gupta from the Karol Bagh neighbourhood, recounts a campaign promise that “Delhi will provide free childcare centres for working mothers.” While the campaign posters featured smiling mothers, the policy was never announced in the official policy documents released after the election. The Print cross‑references the Delhi Government’s 2025 Annual Report, which makes no mention of such centres. Seema’s frustration is echoed by other women who attended “BJP Women’s Day” events, only to find that the promised stipend for mothers who returned to work after childbirth was never actualised.

In a separate interview, a young student activist from Jamia Millia, Shantanu Kumar, points out that the BJP’s “women’s safe‑travel” initiative— a plan to deploy security patrols on metro routes—was discussed during the 2023 rally but never formalised. He cites the Ministry of Women and Child Development’s data, which shows a 10‑percent drop in reported harassment cases in Delhi from 2022 to 2023, suggesting the policy was either not implemented or not as effective as claimed.

The article underscores that the “back‑burner” effect is not merely a lack of implementation but a strategic omission from the public narrative. Raventh’s team has been noted to shift focus to more “high‑impact” issues such as infrastructure and job creation during the last 48 hours before the election. This shift, the article argues, is a deliberate tactic designed to keep the party’s image “clean” while quietly shelving less popular but socially crucial initiatives.

3. The Political Context – Why the “Messi” Approach Works

To understand why Raventh’s strategy has succeeded electorally, the Print looks at Delhi’s political history. It references a 2018 study by the Centre for Policy Research (CPR), which found that the BJP’s ability to “win over voters by delivering on small, tangible promises” was a major factor in its electoral performance. The article notes that the “Messi” style—precise, small‑step wins—has become a hallmark of BJP’s campaign tactics across several urban constituencies.

Raventh is portrayed as a master of “political micro‑management.” His team reportedly maintains a database of local grievances, and each entry is assigned a priority score. This data‑driven approach ensures that issues that resonate most with voters—like waste management, street lighting, and local safety—receive quick wins. Women’s issues, meanwhile, often get lower priority because they are perceived as “long‑term” or “complex,” a point that the article stresses as a flaw in the BJP’s approach to inclusive governance.

The author also draws a line to the BJP’s broader strategy of “softening” its image. Raventh, known for his charismatic public speeches, reportedly adopts a “non‑polarising” stance on women’s issues, refraining from speaking about feminism explicitly. This deliberate avoidance, according to the article, keeps his messaging palatable to a broad electorate while allowing the party to sideline contentious policy commitments.

4. The Implications – A Call for Accountability

The Print concludes with a strong critique of the BJP’s failure to deliver on its promises to Delhi women. The author argues that the “Messi” approach—though clever—has real human consequences, especially when it leads to the marginalisation of women’s needs. The article cites the Women’s Commission for Delhi’s 2024 report, which identifies the absence of adequate support for women entrepreneurs as a key barrier to economic empowerment in the city.

There is a call for greater scrutiny from media and civil society. The Print suggests that future elections should see a stronger focus on measurable outcomes rather than slogans. The article ends with an invitation for readers to visit the Delhi Women’s Policy Tracker (a linked tool the Print developed) to monitor the implementation of any policy that the BJP promises in the next election cycle.

5. Final Thoughts

In sum, the article gives readers a nuanced understanding of how a single BJP politician’s “Messi” tactics have translated into a nuanced political game: small, visible wins keep the public image polished, while more substantial commitments—particularly those that directly affect women—are quietly shelved. Through a blend of anecdotal evidence, data cross‑checks, and thoughtful commentary, The Print highlights a broader systemic issue: the gap between political rhetoric and real policy outcomes in Delhi’s democracy. The piece is a clarion call for accountability, urging citizens to demand not just promises but visible, measurable progress—especially when it comes to the welfare of women in the capital.