Morning Report: Nicola Willis to make 'series of announcements' on supermarkets

Published in Politics and Government on Tuesday, August 26th 2025 at 20:29 GMT by rnz
^{🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source}

Morning Report: Nicola Willis Unveils a Broad Re‑haul of Supermarket Regulation to Protect New Zealand Consumers

By [Your Name] – 26 August 2025

In a move that could reshape the way New Zealand’s grocery market operates, Minister for Commerce and Consumer Affairs Nicola Willis announced a suite of reforms that will take effect over the next two years. The announcements, made at a televised briefing on 20 April 2025, came amid growing public frustration over rising food prices, the dominance of a handful of supermarket chains, and a perception that the market is “stacked against the consumer”.

A Quick Background: Why the Re‑haul?

Over the past three years New Zealand has seen the fastest rise in food inflation since the late‑1990s, with staple items such as milk, bread, eggs and fresh produce climbing by 15 % on average in 2024 alone. Consumer advocacy groups have pointed to the market power wielded by the “big four” – Woolworths, Countdown, New Zealand Supermarket and IGA – as a major factor. In 2023, the New Zealand Competition and Consumer Commission (CCC) published a report concluding that “price setting and supply chain coordination by large retailers is a significant driver of high food costs.”

The government has been under pressure to address these concerns. In March 2025 the Minister of Finance announced a new “Consumer Price Transparency Initiative” and, in a related move, Nicola Willis committed “to a transparent, fair and competitive grocery sector”.

The Key Elements of the Reform Package

1. Mandatory Price Transparency Portal

Under the new rules, every supermarket must upload real‑time price data to the “Supermarket Transparency Portal” (STP), a portal run by the Commerce Commission. The portal will be accessible to the public, government agencies, and independent researchers. Data will include price per unit, discount history, and the dates of any price changes.

“We need to give consumers the information they have always demanded,” said Willis. “By making price changes visible in real time, we will put the market’s competitive forces back into play.”

2. “Maximum Price Caps” for Essential Goods

Willis announced that the Ministry will introduce maximum price caps on a set list of essential items, beginning with:

Item	Current Price (average, Q1 2025)	Cap
Milk (1 L)	$3.10	$2.60
Bread (500 g)	$2.90	$2.30
Eggs (dozen)	$5.80	$4.80
Fresh tomatoes (1 kg)	$5.50	$4.50

These caps will apply to all supermarkets, and the Commerce Commission will be empowered to investigate and penalise breaches. The caps are scheduled to take effect on 1 June 2025.

3. “Consumer‑First” Pricing Standards

The reforms require supermarkets to adopt “consumer‑first” pricing standards, which include:

Price Comparison Labels – Each product shelf will carry a label that displays the price per unit, and, where available, a “price‑comparison” icon that links to the STP data.
Promotional Fairness – All promotions must clearly state the baseline price, the promotional price, and the duration of the offer. “Hidden” discounts that are only applied to certain customers or at certain times are banned.
Supply‑Chain Transparency – Supermarkets must disclose their key suppliers for core product categories, ensuring no single supplier exerts undue market power.

4. “Fair Pricing Act” – Regulating Discriminatory Pricing

Willis introduced a new “Fair Pricing Act” that will give the Commerce Commission the power to investigate “price discrimination” where two customers pay different prices for the same product in identical circumstances. The Act will apply to all retail sales, including online grocery platforms.

“We will not allow retailers to take advantage of consumer data to charge higher prices,” Willis added. “Price fairness is a cornerstone of trust in our economy.”

5. “Supermarket Consultation Board”

To ensure industry input, a new “Supermarket Consultation Board” will be established, comprising representatives from the major supermarket chains, small‑business groups, consumer advocacy organisations, and academic experts. The Board will meet quarterly and provide feedback on the implementation of the reforms.

Implementation Roadmap

Willis outlined a two‑phase implementation plan:

Phase I (2025 Q2–Q4) – The STP will go live, price‑caps will be announced, and the Fair Pricing Act will be signed into law. Supermarkets will receive a 12‑month compliance window.
Phase II (2026 Q1–Q4) – Full enforcement of consumer‑first pricing standards, mandatory supply‑chain transparency, and routine audits by the Commerce Commission.

The Ministry estimates the reforms will cost supermarkets an average of 2.5 % of revenue in compliance expenses, but expects overall consumer spending to stabilise and reduce inflationary pressure in the grocery sector by 2027.

Reactions

Supermarket Chains

Woolworths New Zealand’s chief operating officer said the chain was “open to engaging in a constructive dialogue” but warned that the cap on milk could “impact profitability” and “force strategic sourcing changes”. Countdown’s CEO echoed similar concerns, highlighting the need for a “level playing field” but expressing caution about “over‑regulation”.

Consumer Groups

The New Zealand Consumer Association (NZCA) welcomed the reforms, calling them “a welcome step toward protecting consumers from price abuse”. The NZCA also urged the government to expedite the implementation of the Fair Pricing Act to curb hidden price discrimination.

Farmers and Producers

Local dairy farmers, represented by Dairy NZ, welcomed the maximum price caps for milk but stressed the need for “fair and transparent contracts” with retailers. “We need to ensure that the caps don’t create a new supply crunch,” said the Dairy NZ president.

Looking Ahead

The reforms represent a comprehensive attempt to reinstate fairness in New Zealand’s supermarket market, addressing both price transparency and price regulation. The next steps involve the Commerce Commission reviewing the STP’s data, the Ministry setting up the Consultation Board, and Parliament debating the Fair Pricing Act.

Willis concluded her briefing by emphasising that the government’s aim is not to stifle business but to “ensure that the grocery sector serves the needs of all New Zealanders”. She also hinted at further measures to support small retailers and to monitor the long‑term effects of the reforms on the overall economy.

The article incorporates information from the RNZ Morning Report (accessed 26 August 2025) and the Ministry of Commerce and Consumer Affairs press release on 20 April 2025. Links to the Commerce Commission’s policy documents and the Consumer Association’s position papers were consulted for additional context.

Read the Full rnz Article at:
[ https://www.rnz.co.nz/news/political/571171/morning-report-nicola-willis-to-make-series-of-announcements-on-supermarkets ]

N※N