Canada is CA's second-largest source of international visitors, but tourism threatens to be disrupted by tariffs and other policies.
Governor Gavin Newsom of California is actively working to rekindle tourism from Canada, which has seen a decline due to strained U.S.-Canada relations during the Trump administration. In an effort to boost the state's tourism industry, Newsom visited Toronto to promote California as a welcoming destination for Canadian travelers. He highlighted the state's diverse attractions and emphasized California's commitment to inclusivity and environmental sustainability. Newsom's visit comes at a time when the number of Canadian visitors to California has dropped significantly, and he aims to reassure Canadians that they are welcome in the state. This initiative is part of a broader strategy to strengthen economic ties and recover from the tourism downturn exacerbated by political tensions and the global health crisis.