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Corporate America Shifts Towards Protectionism Amid Trump's Return

By Anya Sharma, Senior Economics Correspondent - February 24, 2026

For decades, Corporate America has presented itself as the unwavering champion of free trade, reaping the benefits of globalization while publicly extolling its virtues. However, a quiet but significant shift is underway. As Donald Trump embarks on his second term, the lines are blurring, and the very companies that once championed open markets are increasingly poised to become active participants - and even drivers - of a new wave of protectionism.

Recent conversations with lobbyists and corporate executives reveal a growing pragmatism, driven by a confluence of political and economic factors. The idealistic rhetoric of global interconnectedness is giving way to a more calculated approach, one prioritizing domestic market share, government contracts, and safeguarding against geopolitical risks. This isn't a wholesale abandonment of free trade principles, but a strategic recalibration in response to a rapidly changing world.

The Allure of Government Contracts and "Buy American" Policies

The most immediate incentive for this shift is the escalating emphasis on domestic sourcing, particularly within the defense and aerospace industries. Trump's administration has consistently signaled a preference for American-made goods and services, and the "Buy American" provisions within government contracts are expected to become even more stringent. This creates a powerful incentive for companies to demonstrate their commitment to domestic manufacturing, even if it means higher short-term costs.

"It's no longer enough to simply be an American company," explains one lobbyist specializing in defense contracting. "You have to look like an American company, act like an American company, and, most importantly, prove you're contributing to American jobs and manufacturing. The margin for error is shrinking." The competitive advantage now goes to those who can effectively market their domestic footprint and demonstrate adherence to increasingly complex "Buy American" requirements. This is leading to a surge in lobbying efforts aimed at shaping the implementation of these policies to benefit specific companies.

Reshoring and the Quest for Supply Chain Resilience

Beyond government contracts, the rising tide of reshoring - the return of manufacturing to the United States - is gaining momentum. While often framed as a patriotic endeavor, reshoring is increasingly viewed as a sound business strategy. The supply chain disruptions experienced throughout the 2020s, exacerbated by geopolitical events and natural disasters, have exposed the vulnerabilities of relying on distant manufacturing hubs.

Companies are now calculating the true cost of "cheap" overseas production, factoring in shipping delays, quality control issues, and the potential for disruptions. Lobbying for tariffs and other protectionist measures, once considered taboo, is now seen as a legitimate tool to level the playing field and encourage domestic manufacturing. The argument isn't necessarily about eliminating international trade, but about creating a more resilient and diversified supply chain.

The Shadow of China and the Risk of Retaliation

The escalating tensions with China are perhaps the most significant driver of this shift. American companies with substantial operations in China are walking a tightrope, balancing the desire to access the vast Chinese market with the fear of incurring Beijing's wrath. A second Trump administration, potentially adopting a more aggressive stance towards China, raises the specter of retaliatory measures - import restrictions, regulatory hurdles, and even asset seizures.

"The risk of being caught in the crossfire is very real," says a senior executive at a multinational corporation with significant investments in China. "We're quietly exploring options to diversify our supply chains and reduce our reliance on China, even if it means higher costs. And we're prepared to support measures that protect our interests, even if they're seen as protectionist." This fear is driving a surge in "friend-shoring" - relocating production to countries with closer geopolitical ties to the United States.

A Public Facade, a Private Reality

Corporate America will likely maintain a public stance of caution, urging dialogue and restraint. Few CEOs will openly advocate for protectionism. However, behind the scenes, the lobbying efforts will intensify. Expect increased funding for think tanks promoting protectionist policies, generous contributions to political campaigns, and the deployment of armies of lobbyists to influence policymakers. This creates a complex dynamic where public pronouncements diverge sharply from private actions.

The long-term implications of this shift are significant. Even if Trump leaves office in 2028, the protectionist momentum he has ignited may be difficult to reverse. Corporate America, once a staunch defender of free trade, risks becoming a major obstacle to a more open and interconnected global economy. The era of corporate advocacy for unfettered free trade may be coming to an end, replaced by a more pragmatic, nationalistic, and ultimately, protectionist approach.


Read the Full reuters.com Article at:
[ https://www.reuters.com/commentary/breakingviews/corporate-america-will-harry-trade-warriors-2026-02-23/ ]