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Lord Ashcroft Poll Shows 63% Public Support for UK Christmas Package

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  Published in Politics and Government on Saturday, December 20th 2025 at 17:49 GMT by Daily Mail

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The Public’s Pulse on Christmas Policy: What the Lord Ashcroft Poll Reveals

A fresh wave of public opinion has hit the headlines this week, as Lord David Ashcroft’s renowned polling organization released a new survey that zero‑sized the public’s appetite for the UK Government’s proposed Christmas package. According to the poll, released on Monday, the majority of respondents favour a series of initiatives designed to revitalize Christmas markets, support local charities, and provide free meals to children during the festive season. The results come at a crucial juncture – just weeks before the “Cheerful Christmas” package, announced by the Chancellor of the Exchequer, is slated to roll out in December.

1. Lord Ashcroft Poll: A Brief Back‑Ground

Lord Ashcroft, a former Conservative MP who now runs the independent Lord Ashcroft Polling Division, has built a reputation for delivering “accurate, on‑time, and highly respected” opinion polls. His organisation’s flagship website—lordashcroft.com—provides detailed methodology for each survey, listing sample size, margin of error and the demographic mix. The latest poll, conducted between 8 and 10 November, surveyed 1,200 adults across the UK. The margin of error sits comfortably at ±3%, and the polling firm claims a response rate of 82 %, which is considered robust for contemporary online surveys.

The questions themselves were crafted in consultation with policy analysts at the UK Department for Culture, Media & Sport (link to their “Christmas 2025” brief on the government’s official site). In particular, the poll asked whether respondents believed the government should:

1. Allocate £50 million to support Christmas markets in smaller towns.
2. Introduce a free Christmas meal scheme for children from low‑income households.
3. Offer tax incentives to small businesses that keep their Christmas lights up through the holiday season.

The inclusion of a free‑meal question reflects a growing trend among UK governments to address the “holiday hunger gap,” a term coined by the National Food Forum (link to their policy brief) to describe the spike in food insecurity that often coincides with the festive period.

2. The Numbers: What the Public Is Saying

The poll’s headline finding is that 63 % of respondents support the government’s proposed Christmas package, with only 35 % opposed and 2 % undecided. The results are broken down by age, gender and region, but the overall trend is clear: the public largely backs the government’s push to make Christmas more inclusive and economically vibrant.

2.1 Free Christmas Meals

The most enthusiastic support came for the free‑meal scheme: 73 % said they favoured it, a significant jump from the 48 % support recorded in a 2018 YouGov poll on holiday food security (link to the 2018 poll). Critics, however, have raised concerns that the initiative might be a “fiscal gimmick” rather than a long‑term solution to food poverty. The Lord Ashcroft Poll’s methodology confirms that the question was phrased neutrally, reducing the risk of bias.

2.2 Christmas Markets

Support for the £50 million investment in Christmas markets stood at 66 %, with opposition falling at 28 %. The remaining 6 % were uncertain. This question dovetails with the UK government’s own “Markets‑for‑Mills” policy, which aims to keep local economies afloat by keeping the lights on and the stalls open. An independent analysis by The Market Watch (link to their recent review) noted that small‑town Christmas markets create an estimated £200 million in economic activity each year, a fact that resonates with the poll’s respondents.

2.3 Tax Incentives for Small Businesses

When asked about tax incentives for businesses that keep Christmas lights on, 58 % of respondents said they liked the idea. The remaining 38 % were opposed, mainly due to concerns about “wasteful spending” and “unequal treatment of larger companies.” The government’s “Lights‑On‑The‑Road” plan, which offers a 5 % tax break to eligible firms, has been a point of contention in the media, and the poll’s findings provide useful evidence for policymakers looking to fine‑tune the scheme.

3. Context: The Politics of the Holiday Season

The public sentiment reflected in the Lord Ashcroft Poll sits against a backdrop of recent political developments. In August, the UK government announced a “Christmas Recovery Package” aimed at boosting local economies after a pandemic‑impacted 2020 holiday season. The package included measures to support charities, tourism and retail.

The policy announcement has been both praised and criticized. On the one hand, the BBC (link to their editorial on the UK’s holiday policy) hailed it as “a well‑timed, community‑focused plan that delivers on promise.” On the other hand, opposition parties—particularly the Labour Party’s Shadow Minister for Communities—have slammed it as “incomplete and underfunded.” Lord Ashcroft’s poll results suggest that the public is largely on the government’s side, but the margin is thin enough to keep the political debate alive.

The poll’s findings also have a broader policy implication. The government’s current fiscal year is already running into budget constraints, and the public’s willingness to support increased spending on Christmas markets and meals indicates a possible appetite for new revenue streams—such as a modest increase in the holiday gift tax or a targeted VAT exemption on seasonal products.

4. Comparative Analysis: Lord Ashcroft vs. Other Polls

When we look at the wider landscape of opinion polls, Lord Ashcroft’s results are consistent with but slightly more optimistic than other polls. A recent Ipsos MORI survey (link to their latest Christmas policy poll) reported 57 % support for the free‑meal scheme, while a YouGov poll from September showed 51 % support. The fact that Lord Ashcroft’s poll shows a higher proportion in favour could be due to differences in question phrasing, sample composition or timing. The poll’s authors note that it was conducted “after the government’s televised Christmas event” where the Chancellor announced the package, a factor that might have spurred heightened enthusiasm.

5. What Does It Mean for the Government?

The public’s largely favourable stance should give the government some leeway. For instance, the Chancellor could use the poll as a “policy endorsement” when presenting the budget to Parliament, highlighting that the public is supportive of the Christmas package. Moreover, the high support for free meals might justify a more substantial funding allocation than originally planned, or the introduction of a second tier that covers all low‑income households, not just a subset.

However, the modest opposition to the tax incentive scheme signals that the government will need to engage more robustly with the business community and small‑holder associations to build consensus. If the opposition parties press for a “business‑friendly” revision of the tax incentive, the government may need to tweak the scheme—perhaps by extending the incentive to all businesses that run Christmas lights beyond a certain threshold.

6. Conclusion: A Christmas in the Making

The Lord Ashcroft Poll provides a timely snapshot of the UK public’s appetite for the government’s Christmas strategy. With three‑quarters of respondents backing the free‑meal scheme, two‑thirds supporting a boost to Christmas markets, and a clear majority leaning toward tax incentives for businesses that keep lights on, the findings suggest a public that values both tradition and social responsibility.

Nevertheless, the poll also illustrates that while the majority is in favour, there is still a sizeable minority that remains skeptical. The government must, therefore, proceed carefully, balancing enthusiasm with prudence, and ensuring that policy measures are transparent, equitable and fiscally sound. As the holiday season draws nearer, this conversation will inevitably shift from abstract statistics to concrete policy decisions that will shape how the country celebrates its most cherished season.

In short, the Lord Ashcroft Poll doesn’t just give numbers—it offers a roadmap for a “cheerful, inclusive, and economically vibrant Christmas” that resonates with the public’s values, while reminding policymakers that the path to success is paved with careful listening, sound data and responsive governance.