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What Elon Musk can learn from Maine's flirtations with 3rd-party politics

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  Published in Politics and Government on Friday, September 12th 2025 at 6:17 GMT by Bangor Daily News
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Elon Musk and Maine’s Third‑Party Playbook: A Lesson in Grassroots Politics

When Elon Musk announced that he had taken over Twitter (now X) in 2022, the tech mogul’s brand‑new platform became an unlikely arena for American political experimentation. In the days that followed, the world watched Musk wrestle with “free‑speech” versus content moderation, and pundits speculated about how his approach would influence the 2024 election cycle. A fresh perspective on the debate came from an unlikely source: Maine’s long‑standing third‑party movement.

The Bangor Daily News article “What Elon Musk can learn from Maine’s 3rd parties” argues that Musk, who has largely been a corporate outsider, could benefit from studying how Maine’s independent parties have carved out space in a political landscape dominated by Democrats and Republicans. While the piece is framed around Musk’s recent acquisition of a major social‑media platform, it ultimately offers a blueprint for any public figure who wishes to bridge divides and cultivate a broader base.

Maine’s Third‑Party Landscape

Maine’s political scene is famously open to “third parties” because of its relatively liberal ballot‑access laws and its history of progressive experimentation. Parties such as the Green Independent, the Libertarian Party, and the Working Families Party have all run candidates for statewide office. Even though none have secured a governor’s office or a U.S. Senate seat in recent decades, they have been influential in shaping policy debates on issues like climate change, public health, and campaign finance reform.

The article highlights how these parties have mastered the art of coalition‑building in a small state. They recruit volunteers through local community groups, organize signature drives that leverage the state’s “write‑in” tradition, and use ranked‑choice voting – available for some local elections – to secure policy wins even when they do not capture a majority of the vote. As one interviewee noted, “Maine’s third parties have learned how to make their voices heard without being swallowed by the major parties. They’re adept at leveraging the state’s unique electoral quirks.”

A Parallel to Musk’s Challenges

Musk’s battle with X has been, at its core, a struggle over platform governance. He has repeatedly claimed a commitment to “free speech,” yet critics argue that the way he enforces community standards—often by targeting conservative or fringe content—has effectively silenced certain voices. The article draws a parallel between this dilemma and the experience of Maine’s third parties, whose existence hinges on maintaining visibility while staying true to their principles.

If Musk wants to create a platform that genuinely empowers diverse viewpoints, he can learn from Maine’s political activists who have turned institutional rules to their advantage. The article suggests Musk should:

1. Encourage local engagement – Just as third parties mobilize community volunteers to canvass neighborhoods, Musk’s platform could provide localized forums where users discuss issues that matter to their immediate environment.

2. Adopt transparent governance – Maine parties have openly shared how they collect signatures and allocate funds. Musk’s moderation policies, in contrast, have been criticized for opacity. By publishing clear, data‑driven guidelines, Musk could restore trust.

3. Leverage ranked‑choice structures – The article points out that ranked‑choice voting in Maine helps smaller parties capture policy influence even if they lose outright. Musk could experiment with similar mechanisms on X, allowing users to “rank” content or topics, thereby giving minority voices a higher chance of being surfaced.

4. Build coalition with independent stakeholders – Third parties in Maine partner with unions, environmental groups, and local business associations. Musk could collaborate with non‑profit civic tech groups or think‑tanks that specialize in algorithmic fairness to create a more inclusive ecosystem.

The Human Element: Local Issues That Matter

A recurring theme in the article is the focus on local concerns that resonate with everyday voters—fishing rights, forest stewardship, rural broadband access. Third parties thrive because they listen to the nuances that national campaigns often ignore. Musk, on the other hand, has largely talked in abstract terms about artificial intelligence, space exploration, and “billionaire influence.” The piece argues that grounding his messaging in concrete, local issues could help him build a more authentic following.

For instance, a Maine Green Party candidate once campaigned on protecting the Penobscot River from industrial pollution. Though the candidate did not win, the policy shift that followed—stricter environmental regulations—demonstrated how third parties can catalyze tangible change. Musk, by offering tailored tools that help users highlight community projects, could emulate this model of impact.

A Roadmap for Musk’s Platform

Toward the end, the article offers a concrete “playbook” for Musk, distilled from Maine’s third‑party playbook. It starts with a “signature‑driven” approach: just as third parties rely on signatures to get on the ballot, Musk’s platform could use “sign‑ups” to gauge community support for new moderation policies. Next, a “local‑first” content feed could let users see relevant debates in their zip code. Finally, a “transparency dashboard” could publish metrics on algorithmic decisions and community sentiment, mirroring the way Maine parties publicly disclose fundraising numbers.

The article concludes by noting that Musk’s reputation as a disruptor could actually serve him well if he adopts a more collaborative mindset. “If you want to change the game,” the author writes, “you need to invite others into the arena, not just broadcast from the top.” By learning from Maine’s third‑party experience—where grassroots engagement, clear rules, and local focus win hearts even without headline victories—Musk could move from a polarizing figure to a facilitator of civic dialogue.

In essence, the piece is a call for Musk to stop seeing political influence as a zero‑sum game and to adopt the cooperative, community‑driven tactics that have sustained Maine’s third parties for decades. Whether Musk takes the lesson to heart remains to be seen, but the article provides a surprisingly detailed and pragmatic framework that could guide anyone looking to create lasting political change in a polarized world.