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Tue, March 25, 2025
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Bill calls to keep advertising money in Vermont


Published on 2025-03-25 05:41:05 - WCAX
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  • Both state lawmakers and media outlets alike want to keep Vermont's advertising dollars in-state. A bipartisan group of state leaders, including Lieutenant Governor John Rogers and Secretary of State Sarah Copelend-Hanzas,

The article discusses a legislative proposal in Vermont aimed at keeping advertising revenue within the state. The bill, introduced by state Sen. Kesha Ram Hinsdale, seeks to encourage local businesses to advertise with Vermont-based media outlets rather than out-of-state or national companies. This initiative is part of a broader effort to support local journalism and media, which are seen as vital for community engagement and democracy. The bill proposes tax incentives for businesses that advertise locally, aiming to counteract the trend where local ad dollars flow to larger, often digital, platforms outside Vermont. This move is intended to bolster the financial health of local newspapers, radio stations, and other media, which have been struggling with declining ad revenues. The proposal has sparked a debate on the balance between free market dynamics and the need to preserve local media ecosystems.

Read the Full WCAX Article at:
[ https://www.msn.com/en-us/politics/government/bill-calls-to-keep-advertising-money-in-vermont/ar-AA1BBASx ]