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Selling Politics: Inside the Rush to Get Rich Off of MAGA

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  • 🞛 This publication is a summary or evaluation of another publication
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From unproven cures to ETFs, the market for products branded by Trump loyalists is exploding. So are the political careers of some of the people behind them.
The article from Politico discusses the rise of MAGA influencers who have turned their political activism into lucrative business ventures. These influencers, often former Trump campaign staffers or conservative media personalities, leverage their large followings on social media platforms to sell merchandise, promote products, and engage in political commentary. They capitalize on the fervent support of Trump's base by offering everything from branded clothing to survival gear, positioning themselves as both political commentators and lifestyle brands. The piece highlights how these individuals have created a new economy around Trumpism, where political loyalty translates into consumer loyalty, and where the line between political activism and entrepreneurialism blurs. This phenomenon reflects a broader trend where political polarization fuels niche markets, with influencers like Alex Bruesewitz and Rogan O'Handley (DC_Draino) becoming key figures in this ecosystem, using their platforms to not only spread political messages but also to build personal brands and businesses.

Read the Full Politico Article at:
[ https://www.politico.com/news/magazine/2025/03/13/maga-influencer-businesses-00220967 ]