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Trump and allies blur the lines between politician and influencer

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  The president-elect and some in his proposed Cabinet are adopting influencer tactics to hawk products, boost political points and promote their personal brands.

The article from The Washington Post, published on December 1, 2024, discusses former President Donald Trump's strategy to integrate social media influencers into his potential future administration. Trump has reportedly been in talks with prominent conservative influencers to potentially serve in his cabinet or advisory roles, aiming to leverage their large followings to directly communicate with and mobilize his voter base. This move is seen as an attempt to bypass traditional media channels, which Trump has often criticized, and to maintain a direct line of influence through social media platforms. The article highlights how this strategy could reshape political communication, with influencers like Benny Johnson and Carpe Donktum being considered for significant roles, reflecting a broader trend of merging digital media with political power.

Read the Full The Washington Post Article at:
[ https://www.washingtonpost.com/technology/2024/12/01/trump-social-media-influencer-cabinet/ ]