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Thu, January 9, 2025

Republicans won the election's influencer race. Democrats want to catch up.


Published on 2025-01-09 09:40:53 - MSN
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  • While both parties stepped up their work with creators this cycle, many agree that Donald Trump's effort helped him make key inroads with young voters, particularly young men.

The article from MSN discusses how Republicans have gained an edge over Democrats in the realm of social media influence during the recent election cycle. It highlights that Republican candidates and influencers have effectively utilized platforms like TikTok, Instagram, and X (formerly Twitter) to engage with younger voters and spread their political messages more dynamically. This success is attributed to a strategic focus on digital campaigning, with figures like Donald Trump Jr. and other conservative influencers leading the charge. In contrast, Democrats are now attempting to catch up by investing more in digital strategies, recognizing the power of social media in shaping public opinion and voter turnout. The piece notes that while Democrats have traditionally relied on established media and grassroots efforts, the shift towards digital campaigning is seen as crucial for future electoral success.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/politics/government/republicans-won-the-election-s-influencer-race-democrats-want-to-catch-up/ar-BB1r9tUh ]
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