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Milei seeks to win back disenchanted voters in Argentina's midterms

  //politics-government.news-articles.net/content/ .. disenchanted-voters-in-argentina-s-midterms.html
  Published in Politics and Government on Thursday, October 23rd 2025 at 9:26 GMT by ThePrint

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Milei seeks to win back disenchanted voters in Argentina’s midterms

Argentina’s political scene is poised for a seismic shift as President Javier Milei gears up to rally the “disenchanted” voters for the 2025 mid‑term elections. Milei, who secured the presidency in a dramatic 2023 run‑off, is now sharpening his focus on a voter base that has long been skeptical of the country’s traditional parties and the economic turmoil that has plagued the nation. According to a detailed report from ThePrint, the libertarian‑leaning incumbent is building a campaign strategy around aggressive economic reforms, a promise to reduce state interference, and an outreach that seeks to regain the trust of voters who felt betrayed by both the left and the right.

A populist image meets a shock‑therapy agenda

Milei’s brand of populism is rooted in a combative rhetoric that juxtaposes himself as a crusader against the “deep state” with a promise of radical deregulation. In the article, Milei is quoted as saying, “We need to end the endless cycle of subsidies and corruption that has strangled this country for decades.” The narrative he presents is that of a charismatic outsider determined to implement a “shock‑therapy” approach—mirroring the 1990s economic reforms—by slashing public spending, cutting taxes, and privatizing key state assets.

He also plans to overhaul the pension system, a move that has earned him both applause from libertarian circles and fierce criticism from union leaders. By promising to reduce the fiscal burden on the state, Milei argues that the country can stabilize its economy and create jobs. “Inflation is not a problem for the government; it’s a problem for the people who are losing purchasing power because the government is over‑extending itself,” he tells supporters during a rally in Buenos Aires.

Targeting the “disenchanted” electorate

The heart of Milei’s campaign, according to the report, is the group of voters who feel let down by the economic stagnation under the previous administrations. These voters were previously drawn to the Peronist and other left‑leaning parties, but the high inflation rates, rising debt, and slow growth left many feeling betrayed. Milei is tapping into that frustration with a promise of swift, market‑driven solutions that he claims will restore confidence in the economy.

His campaign team has identified specific demographics that are crucial: working‑class voters in the industrial corridors of the Pampas, young voters who feel trapped by stagnant job prospects, and even segments of the middle class who see the tax burden as unsustainable. The campaign’s outreach efforts include a series of town‑halls where Mile i promises to listen directly to the concerns of ordinary Argentines, positioning himself as an alternative to the traditional political elites.

Political context and the opposition

The mid‑term elections will see contests for the Senate, the Chamber of Deputies, and provincial governorships. Milei’s “Free Market” coalition, which secured 32 seats in the lower house in the 2023 elections, aims to expand its representation, but it faces a formidable opposition from the “Frente de Todos,” a Peronist‑led coalition led by former President Cristina Fernandez de Kirchner. The opposition’s strategy, as highlighted in the article, focuses on rallying the traditional bases of Peronism, emphasizing social welfare and criticizing Milei’s libertarian proposals as “dangerous.”

The article also touches on the historical context of Argentina’s economic policies. It cites the 1990s “convertibility plan” and the subsequent debt crisis, drawing a comparison to Milei’s own “economic sovereignty” plan. By framing his proposals as a return to free‑market principles, Milei seeks to appeal to voters who remember the relative stability of the 1990s, despite the severe social costs.

Media strategy and controversies

Milei’s media strategy is built around a strong digital presence and a flamboyant public persona. ThePrint notes that he has leveraged his previous experience as a television personality and an economics professor to generate widespread attention. The campaign’s social media blitz includes short videos in which Milei offers bite‑sized economic advice, an approach that resonates with younger audiences who are skeptical of traditional political messaging.

However, Milei’s approach has not been without controversy. Critics argue that his policies could lead to a “free‑for‑all” economic model that might exacerbate inequality. Additionally, his public remarks about the role of the military in governance and his stance on public sector labor unions have drawn sharp criticism from both political rivals and civil society groups. The article quotes a union leader who warns that Milei’s plans could threaten job security for millions of public servants.

Looking ahead

The Print’s in‑depth analysis concludes that Milei’s success in the 2025 mid‑terms will hinge on his ability to translate his economic promises into tangible improvements for ordinary citizens. His strategy to re‑capture disenchanted voters relies heavily on a narrative of swift reforms and a break from the “old politics” that has long dominated Argentine governance. As the campaign moves forward, the country’s electorate will decide whether Milei’s vision of a deregulated, market‑driven economy can outweigh the fears of a potential widening of economic inequality.

In summary, Milei’s bid to win back disenchanted voters reflects a broader shift in Argentine politics toward populist, market‑oriented reforms. Whether this approach will resonate enough to secure a majority in the mid‑term elections remains to be seen, but the campaign’s intensity and the controversies surrounding it ensure that the 2025 elections will be one of the most consequential political battles in Argentina’s recent history.