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Wed, December 11, 2024
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Katina Curtis: Politicians need both style and substance in their toolkits

Katina Curtis: Politicians need both style and substance in their toolkits


Published on 2024-12-11 13:20:59 - The West Australian
  Print publication without navigation

  • Too far towards style-only and you fall into #scottyfrommarketing territory. Too far the other way and people feel abandoned no matter what practical actions leaders are taking.

The article by Katina Curtis discusses the importance of both style and substance in the toolkit of politicians, using the example of Prime Minister Anthony Albanese's approach to leadership. Curtis highlights how Albanese has managed to balance policy substance with personal style, notably through his engagement with popular culture like his appearance on the TV show "The Weekly" and his casual public interactions. She argues that while policy and governance are crucial, the ability to connect with the public on a personal level through humor, relatability, and media presence is equally important in modern politics. This blend helps in making politicians more approachable and in building a rapport with voters, which can be as critical as their legislative achievements in shaping public perception and electoral success.

Read the Full The West Australian Article at:
[ https://thewest.com.au/politics/federal-politics/katina-curtis-politicians-need-both-style-and-substance-in-their-toolkits-c-17044793 ]

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