Politics and Government
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Politics and Government
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Singapore Tesla owners shrug off Elon Musk's politics as new car registrations increase


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Published in Politics and Government on by CNA   Print publication without navigation

In other parts of the world, the Trump adviser's decision to switch gears from entrepreneur to partisan political player has led to a fall in brand sentiment.


The article from Channel News Asia discusses a study by market research firm Milieu Insight, which found that Elon Musk's political alignment with Donald Trump has negatively impacted Tesla's brand sentiment in Singapore. The study revealed that 53% of Singaporeans surveyed felt that Musk's political stance would influence their decision to purchase a Tesla, with 37% indicating a decreased likelihood of buying one. This shift in perception is attributed to Musk's vocal support for Trump, which has led to a significant portion of the population viewing Tesla less favorably. The research also highlighted that while Tesla's brand was previously seen as innovative and eco-friendly, Musk's political activities have overshadowed these attributes, potentially affecting Tesla's market position in Singapore.

Read the Full CNA Article at:
[ https://www.channelnewsasia.com/singapore/elon-musk-donald-trump-tesla-brand-sentiment-singapore-5027116 ]

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