In other parts of the world, the Trump adviser's decision to switch gears from entrepreneur to partisan political player has led to a fall in brand sentiment.
The article from Channel News Asia discusses a study by market research firm Milieu Insight, which found that Elon Musk's political alignment with Donald Trump has negatively impacted Tesla's brand sentiment in Singapore. The study revealed that 53% of Singaporeans surveyed felt that Musk's political stance would influence their decision to purchase a Tesla, with 37% indicating a decreased likelihood of buying one. This shift in perception is attributed to Musk's vocal support for Trump, which has led to a significant portion of the population viewing Tesla less favorably. The research also highlighted that while Tesla's brand was previously seen as innovative and eco-friendly, Musk's political activities have overshadowed these attributes, potentially affecting Tesla's market position in Singapore.
Politics & Government
Sun, March 30, 2025
