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Why BJP's Delhi election campaign is all about Arvind Kejriwal

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The party is projecting Kejriwal as having debased from his anti-corruption-activist image into a leader accused of financial irregularities and duping voters with unviable freebies
The Bharatiya Janata Party (BJP) has shifted its campaign strategy in the Delhi Lok Sabha elections to focus heavily on criticizing Delhi Chief Minister Arvind Kejriwal, rather than promoting their own candidates or achievements. This approach stems from the BJP's lack of a strong local leader in Delhi, leading them to target Kejriwal's governance, his alleged involvement in corruption cases, and his recent arrest in connection with a money laundering case linked to the Delhi excise policy. The BJP's campaign includes public speeches, social media posts, and advertisements that highlight Kejriwal's failures and question his integrity, aiming to sway voters by associating the AAP with corruption and poor governance. This strategy also reflects BJP's broader tactic of personalizing political battles, especially when facing a formidable opponent like Kejriwal, who has managed to maintain a significant voter base despite controversies.

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[ https://www.msn.com/en-in/news/India/why-bjp-s-delhi-election-campaign-is-all-about-arvind-kejriwal/ar-AA1xpZ1j ]