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Entertainment 360 Taps Raine Group Vet Logan Britt For Chief Business Officer Post

Entertainment 360 Bolsters Leadership with Key Hire from The Raine Group: Logan Britt Named Chief Business Officer

In a strategic move poised to enhance its operational prowess and expand its footprint in the competitive entertainment landscape, Entertainment 360 has announced the appointment of Logan Britt as its new Chief Business Officer. This development, revealed exclusively by industry sources, underscores the management and production company's commitment to scaling its business operations amid a rapidly evolving media environment. Britt, a seasoned executive with a robust background in investment banking and media advisory, joins Entertainment 360 from The Raine Group, where he served as a Vice President in the firm's media and entertainment division. His expertise in deal-making, strategic partnerships, and financial structuring is expected to play a pivotal role in driving the company's growth initiatives, particularly in production, talent management, and emerging entertainment ventures.

Entertainment 360, founded in 2013 as a successor to the influential Management 360, has established itself as a powerhouse in Hollywood. The company represents an impressive roster of high-profile talent, including actors, directors, writers, and producers who have shaped some of the most acclaimed projects in recent years. Notable clients include Margot Robbie, whose production company LuckyChap Entertainment operates under the Entertainment 360 umbrella, and Tom Ackerley, Robbie's husband and business partner. Other prominent figures managed by the firm encompass a diverse array of creatives such as directors like Emerald Fennell, known for "Promising Young Woman," and actors including Rami Malek, who won an Oscar for his portrayal of Freddie Mercury in "Bohemian Rhapsody." The company's production credits are equally noteworthy, having been involved in blockbuster films like "I, Tonya," which earned critical acclaim and multiple Academy Award nominations, "Birds of Prey," a vibrant entry in the DC Extended Universe, and the highly anticipated "Barbie," directed by Greta Gerwig and starring Robbie in the titular role. On the television side, Entertainment 360 has produced series such as "Maid" for Netflix, which garnered widespread praise for its poignant storytelling, and "Dollface" for Hulu, showcasing the firm's versatility across mediums.

The decision to bring Britt on board comes at a time when the entertainment industry is navigating significant shifts, including the rise of streaming platforms, the consolidation of media conglomerates, and the increasing importance of data-driven decision-making in content creation and distribution. Entertainment 360's partners—Eric Kranzler, Daniel Pipski, Suzan Bymel, Evelyn O'Neill, and Josh Grode—have expressed enthusiasm about Britt's addition to the team, highlighting his track record of facilitating transformative deals. In a statement, the partners emphasized that Britt's role will involve overseeing business development, forging strategic alliances, and optimizing the company's financial strategies to support its expanding portfolio of projects. "Logan's deep understanding of the intersection between finance and entertainment makes him the ideal leader to guide our business forward," Kranzler noted, underscoring the firm's ambition to not only manage talent but also to innovate in production and content monetization.

Britt's professional journey prior to this appointment is marked by a series of high-impact roles that have honed his skills in the media sector. At The Raine Group, a global merchant bank specializing in technology, media, and telecommunications, Britt was instrumental in advising on mergers, acquisitions, and capital raises for major entertainment entities. His work included counseling clients on investments in digital media startups, traditional studios, and emerging technologies like virtual reality and interactive storytelling. Before joining Raine in 2018, Britt cut his teeth at other prestigious firms, including roles in investment banking at firms like Guggenheim Partners, where he focused on media and entertainment transactions. His educational background, which includes a degree from a top-tier university with a focus on finance and business administration, has equipped him with the analytical tools necessary to navigate the complexities of Hollywood's economic ecosystem.

This hire is more than a personnel change; it signals Entertainment 360's proactive approach to addressing the challenges and opportunities in today's entertainment market. The industry has seen a surge in consolidation, with companies like Warner Bros. Discovery and Paramount Global reshaping the landscape through mergers and strategic pivots. In this context, having a Chief Business Officer with Britt's pedigree allows Entertainment 360 to pursue ambitious goals, such as expanding into international markets, investing in original IP development, and leveraging new revenue streams from licensing and merchandising. For instance, the success of "Barbie" not only as a film but as a cultural phenomenon with tie-in products demonstrates the potential for multifaceted business models that Britt could help amplify.

Industry observers have noted that Britt's transition from investment banking to a management-production hybrid role reflects a broader trend in Hollywood. Many firms are increasingly seeking executives who can bridge the gap between creative endeavors and financial viability, especially in an era where content budgets are scrutinized and profitability is paramount. Competitors like Anonymous Content and Range Media Partners have made similar moves, appointing business-savvy leaders to steer their operations. Entertainment 360's decision aligns with this pattern, positioning the company to capitalize on the post-pandemic recovery in theatrical releases while maintaining a strong presence in streaming.

Looking ahead, Britt's influence is likely to be felt in several key areas. One primary focus will be enhancing the company's production slate, building on successes like "Saltburn," another Emerald Fennell-directed project that stirred buzz with its bold narrative. By streamlining operations and identifying lucrative partnerships, Britt could facilitate co-productions with major studios or tech giants, thereby diversifying revenue sources. Additionally, his expertise in deal structuring may aid in talent retention and attraction, ensuring that Entertainment 360 remains a go-to destination for A-list creatives seeking comprehensive management that extends beyond representation to full-spectrum business support.

The partners at Entertainment 360 have also hinted at exploratory ventures into adjacent fields, such as podcasting, gaming, and experiential entertainment, where Britt's advisory background could prove invaluable. "We're excited to have Logan join us at this pivotal moment," said Bymel, "as we continue to evolve and meet the demands of a dynamic industry." This sentiment echoes the optimism surrounding the hire, with insiders predicting that Britt's leadership will contribute to sustained growth and innovation.

In summary, Logan Britt's appointment as Chief Business Officer at Entertainment 360 represents a calculated enhancement of the company's executive team, blending financial acumen with creative vision. As the entertainment sector grapples with digital disruption and economic pressures, moves like this are essential for firms aiming to thrive. With Britt at the helm of business operations, Entertainment 360 is well-positioned to not only sustain its impressive track record but also to pioneer new pathways in content creation and distribution. This development serves as a reminder of the industry's ongoing transformation, where strategic hires can make all the difference in navigating the complexities of modern media.

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Read the Full Deadline.com Article at:
[ https://deadline.com/2025/07/entertainment-360-taps-raine-group-logan-britt-chief-business-officer-1236473353/ ]