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Nike expects sales will plunge in current quarter as it faces tariffs, sliding consumer confidence


Published on 2025-03-20 23:00:49 - CNBC
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  • In a conference call with analysts, finance chief Matt Friend said Nike expects its sales decline in the fiscal fourth quarter, which is set to end in May, to be at the "low end"

Nike is set to announce its fiscal second-quarter earnings after the market closes, with Wall Street analysts anticipating a slight revenue increase to $13.4 billion, up 0.7% from last year, but a significant drop in earnings per share to $0.84, down 14%. This expected decline in earnings is attributed to several factors including a slowdown in demand, increased promotional activities, and a stronger U.S. dollar affecting international sales. Analysts are particularly focused on how Nike is managing its inventory levels, which have been a concern, and whether the company can maintain its gross margins amidst these challenges. Additionally, there's interest in Nike's direct-to-consumer sales strategy and any updates on their innovation pipeline, especially with the upcoming Paris Olympics potentially boosting sales. The stock has seen a 10% decline year-to-date, reflecting investor concerns over these issues.

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[ https://www.msn.com/en-us/money/economy/nike-will-report-earnings-after-the-bell-here-s-what-wall-street-expects/ar-AA1BjZ09 ]