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Saudi Arabia's General Entertainment Authority Chief Forges 'Landmark' Boxing Promotion Partnership With TKO and Saudi's Sela


Published on 2025-03-05 14:44:20 - Variety
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  • Turki Alalshikh, the chairman of Saudi Arabia's General Entertainment Authority, has forged a multi-year boxing promotion partnership with U.S. sports and entertainment conglomerate TKO and Saudi sports marketing company Sela in what is being touted as a landmark deal.

The General Entertainment Authority (GEA) of Saudi Arabia, led by Turki Alalshikh, has entered into a significant partnership with TKO, the parent company of UFC and WWE, and Saudi Arabia's Sela, a sports and entertainment company. This collaboration aims to bring high-profile boxing events to Saudi Arabia, enhancing the country's entertainment landscape. The partnership was highlighted by a signing ceremony attended by key figures including Vince McMahon, Chairman of TKO, and Dana White, CEO of UFC. This move is part of Saudi Arabia's broader strategy to diversify its economy and cultural offerings, positioning the country as a global hub for sports and entertainment. The agreement not only promises to deliver top-tier boxing matches but also signifies a deepening of international sports partnerships, with potential implications for the global sports entertainment industry.

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