The West London side, who are defying critics so far this season on the field, took the unusual step of starting the campaign without a sponsor.
The article from the Daily Mail discusses Chelsea Football Club's ongoing search for a new shirt sponsor for the upcoming season. After their previous deal with telecommunications company Three ended, Chelsea have been in talks with several potential sponsors. The club has been linked with a deal with Infinite Athlete, a sports technology company, but the agreement has faced delays due to regulatory scrutiny. Additionally, there are mentions of other potential sponsors like Riyadh Air and Kaiyun Sports, although no final decisions have been confirmed. The urgency to secure a sponsor is heightened by the need to have the new kits ready for the pre-season tour in the USA. The article also touches on the financial implications, noting that Chelsea's owner, Todd Boehly, has been funding the club's operations, and a lucrative sponsorship deal would alleviate some financial pressure.
Politics & Government
