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NFL Ratings Growth Boosted by Streaming as Trad TV Numbers Slip


Published on 2024-12-13 17:04:14 - MSN
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  • Despite all the mindshare-gobbling distractions of an election year and the ongoing erosion of TV usage, the NFL is on pace to put up its strongest ratings since 2015. And while the league's stranglehold over our screens shows no sign of slackening,

The article from MSN discusses the evolving landscape of NFL viewership, highlighting a significant shift towards streaming platforms while traditional TV viewership numbers decline. According to the report, despite a slight dip in traditional television ratings, the NFL has seen an overall increase in viewership thanks to streaming services. Platforms like Amazon Prime Video, Peacock, and ESPN+ have become increasingly popular for watching NFL games, with Amazon's "Thursday Night Football" experiencing a notable 24% increase in viewership from the previous year. This growth in streaming is attributed to the convenience and accessibility it offers to fans, allowing them to watch games on various devices. The NFL's strategic move to distribute its content across multiple platforms has not only retained its audience but also attracted new viewers, particularly younger demographics who prefer streaming over traditional cable TV. This trend underscores a broader shift in media consumption habits, with streaming becoming a vital component of sports broadcasting.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/tv/nfl-ratings-growth-boosted-by-streaming-as-trad-tv-numbers-slip/ar-AA1vPnBC ]