A new report from Mastercard says that "hotel transactions across duplicate destinations are higher compared to their more well-known counterparts."
The article from Travel + Leisure discusses a new travel trend identified by Mastercard's 2025 Travel Trends report called "Travel Twins." This trend highlights how travelers are increasingly seeking destinations that mirror their home cities in terms of culture, climate, or architecture, but offer a fresh experience. Examples include pairing New York City with London for their bustling urban environments, or Los Angeles with Sydney for their beach culture and entertainment industries. The concept aims to provide comfort through familiarity while still offering the excitement of new adventures. The report suggests that this trend is driven by a desire for both comfort and exploration, allowing travelers to feel at home while exploring new places.
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