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Powerade unveils new sponsorship rules prioritizing athlete mental health


Published on 2024-12-05 08:35:18 - Terrence Williams
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  • The Coca-Cola owned sports drink brand has launched 'The Athletes Code,' a new initiative that allows athletes to prioritize their mental well-being without the risk of losing sponsorships.

Powerade has introduced a groundbreaking sponsorship policy that prioritizes athlete mental health, as reported by The Drum on December 5, 2024. This new initiative includes provisions for mandatory mental health breaks, access to mental health professionals, and a focus on reducing the stigma around mental health issues in sports. The policy also features flexible training schedules and support systems to ensure athletes can manage their mental well-being alongside their athletic performance. This move by Powerade aims to set a new standard in athlete sponsorships, emphasizing the importance of mental health in the high-pressure environment of professional sports.

Read the Full The Drum Article at:
[ https://www.thedrum.com/news/2024/12/05/exclusive-powerade-unveils-new-sponsorship-rules-prioritizing-athlete-mental-health ]