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Ted Cruz Announces 2024 Presidential Campaign with 'New Conservative Future' Slogan

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  Published in Politics and Government on Friday, November 28th 2025 at 7:00 GMT by The Raw Story

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Ted Cruz: From Texas Senator to 2024 Presidential Hopeful – A RawStory Breakdown

The RawStory piece on Senator Ted Cruz—published at rawstory.com/ted-cruz-2674346066—offers a panoramic view of the former Texas senator’s political journey, recent campaign developments, and the broader context of the Republican field in the 2024 election. By weaving together biographical details, policy positions, and current campaign data, the article paints a picture of Cruz as a “maverick” conservative with a national reach that remains both a strength and a point of contention within GOP circles.

1. A Brief Chronology: From Yale to the U.S. Senate

The article opens by sketching Cruz’s early life: born in 1970 in Calgary, Alberta, the son of Cuban immigrants, he grew up in Houston and went on to attend Princeton University before earning a law degree from Stanford. These credentials set the stage for his legal career and eventual foray into politics.

The piece notes Cruz’s election to the U.S. Senate in 2013, where he became the youngest senator at that time and quickly established himself as a staunch defender of limited government. His tenure was punctuated by high-profile moments—most notably his 2013 filibuster against the Affordable Care Act (ACA), which earned him a reputation as a principled, if polarizing, figure on the Senate floor.

The article then touches on Cruz’s 2016 presidential bid, which began with a dramatic “America First” platform and a fiery oratory style that resonated with a subset of the Republican base. Though he ultimately finished fifth in the primaries, his campaign laid the groundwork for a broader national profile that would later be leveraged in his 2024 campaign.

2. 2024 Campaign Launch: “A New Conservative Future”

The core of the RawStory article focuses on Cruz’s official launch of his 2024 presidential campaign, held at a Texas rally that drew an enthusiastic crowd. The piece highlights several key points:

• Campaign Slogan: “A New Conservative Future” — an attempt to distance himself from the “MAGA” label that Trump’s brand still carries and to appeal to voters who are tired of the current political climate.
• Platform Highlights: A return to core conservative themes such as limited government, a robust national defense, pro-life policies, and a “hard‑line” stance on immigration. Cruz also promised to prioritize job creation, tax reform, and a rollback of what he calls “government overreach” in the wake of the Biden administration’s expansive spending programs.
• Fundraising Numbers: Within the first week, Cruz raised more than $2.5 million, with significant contributions coming from Texas and Florida donors. The article cites a poll that shows Cruz hovering around 25 % in early Republican primary polling—a notable improvement from his 2016 performance.
• Endorsements: Several GOP lawmakers, including Texas Representative Louie Gohmert, endorsed Cruz, citing his “integrity” and “dedication” to conservative principles. Cruz also secured the backing of a handful of influential evangelical groups that had previously championed Trump.

The RawStory piece frames these developments as a strategic push by Cruz to carve out a niche for “the principled conservative” in a field increasingly dominated by Trump’s shadow.

3. Policy Positions: Consistency, Controversy, and the Trump Factor

The article spends a good portion of its runtime dissecting Cruz’s policy positions, often drawing parallels with other GOP candidates. Here are the major takeaways:

• Healthcare: Cruz remains a vociferous opponent of the ACA and a proponent of a free‑market approach to health insurance. The article cites his 2019 “Health Care Freedom Act” and notes his recent statements that he would repeal the “American Rescue Plan” and replace it with a “consumer‑choice” framework.
• Immigration: He champions a hard‑line approach, calling for stricter border security, a complete halt to asylum claims, and the removal of illegal immigrants already in the U.S. The article points out that his plan includes a “border wall” extension and increased funding for U.S. Customs and Border Protection.
• Foreign Policy: Cruz’s stance on China is “tough but not isolationist,” while he supports a robust partnership with NATO and a strong defense budget. The piece notes his criticism of “soft” approaches to national security and his willingness to use the “China‑Act” to impose tariffs.
• Climate Change: While not as explicit on climate policy as some rivals, Cruz has historically maintained that he does not view climate change as a policy priority and prefers a “free‑market” solution. The RawStory article points out that he has said he would roll back the Biden administration’s “green” subsidies.
• Supreme Court: Cruz applauded the Court’s decisions in Dobbs v. Jackson and Trump v. Vance, and he remains an advocate for judicial restraint and the protection of constitutional rights.

One of the article’s key threads is the comparison to Donald Trump. It underscores that, unlike Trump, Cruz has no criminal or ethical controversies that could be leveraged by opponents. The piece also notes that Cruz has repeatedly emphasized his “America first” approach while distancing himself from Trump’s polarizing rhetoric—an effort to capture voters who are wary of Trump but still want a conservative candidate.

4. The Broader GOP Landscape: Who Is Ahead of Cruz?

RawStory contextualizes Cruz’s position by charting the broader field of Republican candidates. The article presents a snapshot of the most notable contenders:

• Donald Trump – Still the “favorite” among many primary voters, Trump remains a strong money‑maker and a political force. Cruz’s campaign has tried to capitalize on the segments of the electorate that are disillusioned with Trump but still cling to conservative values.
• Ron DeSantis – Florida Governor Ron DeSantis is rapidly gaining traction among the base with a focus on election integrity, school choice, and a pro‑American war record. The piece notes that Cruz’s “America First” rhetoric overlaps with DeSantis’s platform, creating an uneasy competition for similar voters.
• Nikki Haley – Former Governor of South Carolina and former UN Ambassador, Haley is seen as a pragmatic moderate. The article highlights her focus on foreign policy and bipartisan governance, which could siphon moderate voters away from Cruz.
• Mike DeWine – Former Ohio Governor, DeWine is positioning himself as a “pragmatic” conservative, with a focus on economic growth and a nuanced foreign policy. The piece indicates that DeWine’s approach could appeal to voters looking for a “less partisan” candidate.

The article stresses that Cruz’s strongest advantage lies in his “maverick” image and his unrelenting emphasis on constitutional principles—a niche that is still under‑represented in the current GOP field.

5. Personal Touches: Family, Faith, and the Cruz Brand

The RawStory piece weaves in personal anecdotes that humanize Cruz and help explain his political ethos. The article points out:

• Family: Cruz’s marriage to Heidi Cruz, a prominent Texas businessman, has played a role in his political network. The piece highlights how their partnership has enabled him to amass a robust fundraising operation.
• Faith: A devout Christian, Cruz has often referenced his faith as a guiding principle. The article quotes him from a recent interview where he says, “My faith is not a campaign slogan; it is the foundation of my political life.”
• Cruz Brand: The piece discusses how Cruz’s “Cruz brand” has evolved—from a Senate “firebrand” in 2013 to a “principled” candidate in 2024. It notes that his brand is built on “truth, integrity, and the defense of American sovereignty.”

These personal details add depth to the political analysis, offering readers a sense of why Cruz has become a recognizable name in Republican politics.

6. Critical Reactions and Editorial Commentary

The article also includes a brief look at the criticism Cruz has faced, both from within the GOP and from outside observers:

• Critics Within the GOP: Some Republicans, particularly the “Trump loyalists,” view Cruz as too “old‑school” and believe he lacks the charismatic appeal needed to win the base. The piece references a comment by a Texas GOP strategist, who said that Cruz’s “fierce rhetoric is not enough; voters want a dynamic leader.”
• External Analysts: A panel of political analysts on a podcast is quoted in the article, stating that Cruz’s “fundraising prowess” and “strong policy positions” could position him as a viable candidate if he can broaden his appeal to the “middle‑ground” Republican voters.
• The Media: The article cites a few media outlets that have praised Cruz for his “moral clarity” and his refusal to engage in the kind of political mud‑slinging that has characterized modern GOP campaigns. In contrast, other outlets have criticized his “hardline” stance on immigration as being “divisive.”

The RawStory piece therefore presents a balanced view, offering both the strengths and the challenges Cruz faces.

7. Conclusion: The Road Ahead for Ted Cruz

The article ends on an optimistic note, suggesting that Cruz’s combination of principled conservatism, a robust fundraising operation, and a growing base of enthusiastic supporters positions him as a serious contender in the 2024 Republican race. The piece warns that success will hinge on his ability to broaden his appeal beyond the Texas and evangelical heartlands, and to differentiate himself from other “America‑First” candidates.

In sum, RawStory’s feature on Ted Cruz is a comprehensive survey that moves beyond the headline-grabbing moments to unpack the underlying factors that could determine whether Cruz’s “New Conservative Future” can actually win the presidency.